Failing brands have the same characteristics. As a marketer, I’ve had a couple of bosses (or clients) that initially expect me to perform miracles. Thanks to most marketing podcasts, influencers and agencies of the world there is a notion that marketing is a high-reward, easy-to-do discipline. The attitude ranges from “any one can do it” […]

Ever since the beginning of time, people have always sought to condense a belief, a process or a notion down to it’s simplest terms. Marketing is one of those areas. Its full of self proclaimed experts who have found the “key!” to something. I’ll always remember my initial years in trying to get my business […]

Building a strategy deck can be a daunting task for any marketer looking for a job. However, I thought like a hiring manager when developing my deck. I presented it during an interview and was surprised when I heard back from the company just two days later offering me a six-figure salary. Okay. I wasn’t […]

My latest post was April 22nd. Today’s May 29th, June 3rd. Has it really been a whole month and some change? WTF. To be honest with you, it doesn’t even feel like a month’s time has passed by. But I’ll tell you why I’ve been MIA for a while: I’ve finally achieved something I’ve wanted […]

Am I really starting a blog? The one I tried starting a few years, months and even weeks back? I worry about how consistent I’ll be, the quality of information I’ll be giving. I don’t have a content calendar planned out and I’m unsure of how things will go so what do you say if […]