Am I really starting a blog? The one I tried starting a few years, months and even weeks back? I worry about how consistent I’ll be, the quality of information I’ll be giving. I don’t have a content calendar planned out and I’m unsure of how things will go so what do you say if we take it easy for now?
I like how I ended my very first paragraph with a question to an invisible reader from an invisible audience. This blog post should also double as a testament to how hard it is to start new things, especially things you usually fail at over and over and over again. But here we are trying yet again and not really expecting much of an outcome other than these few things (for me at least):
- Becoming a better writer
- Sharing my story and potentially helping someone out there
- Honing the marketing skills I’ve built over the years while looking for a new project/job to devote myself to
There are a myriad of other (really selfish) reasons I could be starting a blog, too, like: 4. maybe I’m trying to impress a future a employer, 5. maybe I’m actually depressed and need an outlet or 6. maybe I’m looking for praise or notoriety. And all of those resasons are valid, too.
As of the posting of this post (sorry for using the same word twice), I find myself unemployed with some ounce of time on my hands. I am wounded from my latest work experience not because of some crazy occurrence but due to me realizing that my goal of scaling the company will never come to fruition as I’m no longer there.
Nonetheless, I’ve lived an entire lifetime of doubting myself, my ideas, my strategies and I have a love/hate relationship with failure. I recognize that failure can be your greatest superpower and it has propelled me from the darkest of days, but on the flip side… the more pessimistic side, the memories of my past failures chomp away at my confidence every time I’m on the precipice of something great. It seems to be the big, rolling ball at the end of the chain I’ve carried for years and when another failure feels eminent I can’t help but feel it rolling up my legs again.
Anyways, I’m trying to be less pessimistic and use this blog as a way to grow and share what I’ve learned over the years. I’m ready to share the dreaded failures, and some of the biggest successes of my career (to boot!) I’m ready to share my thoughts on the future of media buying, my best, money-making principles that make any marketing work, how to obsess over your customer and know them intimately, teach you not to fear AI and open your mind to how customer behavior and strategy align.
If what I just said doesn’t make any sense to you – I promise it will. Just sit down, read and enjoy the ride. You can fight me in the comments later.
Never stop experimenting!
Elsa
