I curate bespoke performance strategies without giving my clients the burden of expensive retainers, pinpointing data-driven nuggets that drive growth in real time. 

Lead Performance Marketer & Founder

I curate bespoke performance strategies without giving my clients the burden of expensive retainers, pinpointing data-driven nuggets that drive growth in real time. 

Hi, i'm elsa!

"I'm going to go with my instincts (and the data!) 99.9% of the time."

elsa arauz, FOUNDER, MARKET TO HUMANS

Lead Performance Marketer & Founder

I sometimes ignore what Meta's Marketing Pros recommend. The truth is, I've spent millions of dollars on their platforms. It's very likely, that they have not spent a dime trying the strategies they're trying to push. I'm going to go with my instincts (and the data!) 99.9% of the time. 

MY SECRET STRATEGY

I'm skilled at weaving compelling narratives that inspire action, but that's just one piece of the puzzle. The brands I work with must also deliver an exceptional experience as customers move through their journey. As I always tell my clients, their deep understanding of their customer base is the key to making my strategies truly effective. 

"Many inexperienced agencies exist, but my superpower is fixing their poor strategies to unlock millions for my clients."

Let's Work

"I look heavily into pen specs before buying them. If it doesn't glide across the paper, it's robbing micro-seconds of my life and I don't want it lol!" 

FUN FACT
about me

I'm Ready

Let's work!

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