If you’ve hung around my corner of the internet long enough, you know I typically write blog posts to save you from the same ad disasters I’ve already learned from. I’m talking to all the scrappy business owners and overworked marketers out there who are just trying to get their Facebook ads to actually make […]

I went on to become a Marketing Manager for one more brand before I realized that there was a pattern agencies had with their clients — their high monthly retainers almost never translated to breakeven ROI to our company. Pretty much every single call was a revolving door of excuses:

By the way, this is a fantastic problem to have, and I’m proud to cause it every single time 😈 In today’s post, I’ll tell you all about how I took $19K and profitably scaled it to $28K in revenue until we sold out of inventory and had to pause the ads. This is a […]

Ever since the beginning of time, people have always sought to condense a belief, a process or a notion down to it’s simplest terms. Marketing is one of those areas. Its full of self proclaimed experts who have found the “key!” to something. I’ll always remember my initial years in trying to get my business […]

Building a strategy deck can be a daunting task for any marketer looking for a job. However, I thought like a hiring manager when developing my deck. I presented it during an interview and was surprised when I heard back from the company just two days later offering me a six-figure salary. Okay. I wasn’t […]

My latest post was April 22nd. Today’s May 29th, June 3rd. Has it really been a whole month and some change? WTF. To be honest with you, it doesn’t even feel like a month’s time has passed by. But I’ll tell you why I’ve been MIA for a while: I’ve finally achieved something I’ve wanted […]

Hey in-house marketers, I’ve got something to tell you. Lean closer. Lean even closer. The marketing unicorn does not exist. It took me a few weeks of being unemployed, applying to hundreds of jobs online and incessantly updating my resume to reach the realization that most startups and small businesses want marketing unicorns. Then I […]