Building a strategy deck can be a daunting task for any marketer looking for a job. However, I thought like a hiring manager when developing my deck. I presented it during an interview and was surprised when I heard back from the company just two days later offering me a six-figure salary.

Okay. I wasn’t totally surprised.

I told them to give me some time to review the offer and they said yeah, sure. It was unbelievable. Just 2 months prior I was laid off from a job I had only been in for 7 months. I anticipated a long, arduous unemployment period, especially since it felt like everyday thousands of people were getting laid off.

I knew the job market would be soaked with tons of recently unemployed SUPER TALENTED people that would probably make the competition FIERCE. I had to bring my A game. I went on to prepare the deck would get me 2 job offers and and final round candidate in 3 other companies.

In this post I will SHOW YOU the strategy deck that helped me ace get 2 job offers (I know, in this economy!), impress the interview panel, and ultimately secure my job.

Subscribe to see the strategy deck that got me out of unemployment: (you can copy it for your own deck!)

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First and foremost, I ensured that my presentation was well-structured with a clear outline of my strategy. I began by introducing myself, followed by a brief overview of the company and the business problem I was tasked with solving. Additionally, I provided a clear and concise explanation of the methodology I intended to use in solving the problem.

Next, I used visuals to illustrate my strategy. I created graphs, charts, and diagrams that clearly demonstrated the process and the intended outcome. The visuals made my presentation more engaging and easier to understand.

To add more weight to my presentation, I included relevant case studies and examples that supported my strategy. I highlighted key findings from my research, and how they relate to the problem at hand. This demonstrated that I had done my homework, and that my strategy was based on sound research.

Finally, I concluded my presentation by summarizing my strategy and reiterating how it would solve the business problem. I also left some time for questions, which allowed me to clarify any concerns the interview panel had.

In conclusion, my strategy deck played a significant role in securing my job. Its well-structured outline, clear visual aids, relevant case studies, and a strong conclusion impressed the interview panel. So, if you are preparing for a marketing job, remember that your strategy deck can make all the difference. Here’s the one I made for Kevyn Aucoin Beauty which landed me a 6-figure job offer:

Product launch STRATEGY DECK
ELSA ARAUZ – GLASS GLOW LAUNCH DECK FOR KEVYN AUCOIN by elsanarauz
influencer Campaign STRATEGY DECK
Elsa Arauz_The Beauty Spy_On Air Skincare Haul by elsanarauz
Acquisition STRATEGY DECK
ELSA ARAUZ – RFC ACQUISITION STRATEGY DECK FOR BLUESWITCH by elsanarauz

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this deck got me a 6-fig job offer (in this economy)

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July 9, 2023

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