If you’ve hung around my corner of the internet long enough, you know I typically write blog posts to save you from the same ad disasters I’ve already learned from. I’m talking to all the scrappy business owners and overworked marketers out there who are just trying to get their Facebook ads to actually make […]

60% of my job is more than just media buying and account optimizations – about 30-35% of it is creative strategy and consulting. The internet’s been screaming that content is king since 2015 and it still correct. Content is the connector that drive the eyeballs to the website, especially from entertainment-heavy platforms like Facebook, TikTok […]

Let me just start by saying, this only applies to brands that have NOT found a footing in the marketplace. By footing I mean, you haven’t really defined your product, your pricing and your customer base. In essence, you haven’t successfully laid the first blocks upon which to scale your business on. This blog post […]

I remember entering the wild-wild-west of the TikTok Ads world. When I started gathering creative for testing this new channel I thought: “Hmm, this will be a piece of cake. The ads manager is a direct copy and paste of Facebook ads manager so this should work similarly”. I thought what made my facebook ads […]