Almost no one know this but I came so close to ditching Facebook and Google ads back in 2017. Why? I was measuring the wrong stuff—taking every single number from those platforms as if it were chiseled on stone tablets. Clicks, conversions, cost per acquisition…didn’t matter. I thought what I was seeing was true. But […]

The year was 2017 – I was a stressed out, 26-year old who had been getting my behind beaten at my full-time job and the side business I was trying to get off the ground. What I remember most about that time was the frustration I felt everyday. I put all of my energy into […]

I consider Beyoncé a master of many things, including marketing. When it comes to Threads, the latest social media app, I know she’d tell you to ditch your analytics. As a performance oriented marketer I obsess over metrics and optimization. But what I’m about to say is going to be a 180 degree reversal from […]

Let me just start by saying, this only applies to brands that have NOT found a footing in the marketplace. By footing I mean, you haven’t really defined your product, your pricing and your customer base. In essence, you haven’t successfully laid the first blocks upon which to scale your business on. This blog post […]