Almost no one know this but I came so close to ditching Facebook and Google ads back in 2017. Why? I was measuring the wrong stuff—taking every single number from those platforms as if it were chiseled on stone tablets. Clicks, conversions, cost per acquisition…didn’t matter. I thought what I was seeing was true. But […]

By the way, this is a fantastic problem to have, and I’m proud to cause it every single time 😈 In today’s post, I’ll tell you all about how I took $19K and profitably scaled it to $28K in revenue until we sold out of inventory and had to pause the ads. This is a […]

A few weeks ago I purchased a book about space for me and my toddler to read during bedtime. It has sent me on rabbit hole ever since. Well actually, we’re both obsessed about space – he now asks me to read the book to him multiple times a day. He gets particularly excited when […]

Read this guide to learn how to create ads that are more likely to be successful before you invest ad spend into them. Consider these 5 things as you create ads for your brand: Look at how this ShopYahaira.com ad employs all of these elements. I found this particular ad on YouTube but the same […]

“Nunca se para de conocer a una persona” I used to hear people around me say “You never fully know a person” and it would be usually be in the most cynical context. You find out that the doting, Christian family man cheated on his wife. Or you find out that your friend has been […]

Whew, if I tell you the amount of times I’d stop to read the sign on the side of this building during my long summer walks with my toddler, you’d wonder why a New Yorker like myself is stopping to read signs on buildings in the first place. Let me tell you, contrary to popular […]

This weekend, while in the Bronx visiting family with my baby boy, I realized that my son would need white noise to help set the ambiance for bed time. A few weeks ago his dad and I both decided that we needed to restructure our son’s sleep schedule. He was sleeping late, at 11PM on […]