By the way, this is a fantastic problem to have, and I’m proud to cause it every single time 😈 In today’s post, I’ll tell you all about how I took $19K and profitably scaled it to $28K in revenue until we sold out of inventory and had to pause the ads. This is a […]

The year was 2017 – I was a stressed out, 26-year old who had been getting my behind beaten at my full-time job and the side business I was trying to get off the ground. What I remember most about that time was the frustration I felt everyday. I put all of my energy into […]

As a performance marketer, I love stability and use data to scale or pull back from our ad campaigns. However, as human, I understand that the real world is volatile—the only constant in life is change. A potential TikTok ban is looming, so if your brand has found success with TikTok Ads or TikTok Shop, […]

Building a strategy deck can be a daunting task for any marketer looking for a job. However, I thought like a hiring manager when developing my deck. I presented it during an interview and was surprised when I heard back from the company just two days later offering me a six-figure salary. Okay. I wasn’t […]

In the first two years of my marketing career, which by the way started as a founder to a beauty brand, I focused most of my energy into building a brand. I read Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones in late […]