Failing brands have the same characteristics. As a marketer, I’ve had a couple of bosses (or clients) that initially expect me to perform miracles. Thanks to most marketing podcasts, influencers and agencies of the world there is a notion that marketing is a high-reward, easy-to-do discipline. The attitude ranges from “any one can do it” […]

This week I’m coming to you with another loop: retention loops. You might be wondering. ‘Why is this girl obsessed with loops?’ Listen, right now I’m on a loop kick for several reasons. I’m seeing too many brands unprofitably run ads. I’m seeing too many brands, with great (innovative!) products spam their email lists with […]

A few weeks ago I purchased a book about space for me and my toddler to read during bedtime. It has sent me on rabbit hole ever since. Well actually, we’re both obsessed about space – he now asks me to read the book to him multiple times a day. He gets particularly excited when […]

This weekend, while in the Bronx visiting family with my baby boy, I realized that my son would need white noise to help set the ambiance for bed time. A few weeks ago his dad and I both decided that we needed to restructure our son’s sleep schedule. He was sleeping late, at 11PM on […]