As a performance marketer, I love stability and use data to scale or pull back from our ad campaigns. However, as human, I understand that the real world is volatile—the only constant in life is change. A potential TikTok ban is looming, so if your brand has found success with TikTok Ads or TikTok Shop, […]

I remember entering the wild-wild-west of the TikTok Ads world. When I started gathering creative for testing this new channel I thought: “Hmm, this will be a piece of cake. The ads manager is a direct copy and paste of Facebook ads manager so this should work similarly”. I thought what made my facebook ads […]