As a performance marketer, I love stability and use data to scale or pull back from our ad campaigns. However, as human, I understand that the real world is volatile—the only constant in life is change. A potential TikTok ban is looming, so if your brand has found success with TikTok Ads or TikTok Shop, […]
January 12, 2025
Give the people something different, damn! Whipping up a marketing campaign – whether it be a brand launch, product launch, sale or market expansion comes down to planning and timing. A master marketer, which i do not purport to be, intrinsically knows what levers to pull at the right time (within the limits of their […]
July 30, 2023
Right now, it’s a highly competitive world for influencers and I understand the pressure they face trying to conquer a two-headed python: content creation and constant algorithmic changes on all social media platforms. The heyday of the influencer era was (in my opinion) circa 2008-2013. Platforms like YouTube were still kinda new and people with […]
