Hey in-house marketers, I’ve got something to tell you. Lean closer. Lean even closer. The marketing unicorn does not exist. It took me a few weeks of being unemployed, applying to hundreds of jobs online and incessantly updating my resume to reach the realization that most startups and small businesses want marketing unicorns. Then I […]

April 8, 2023

the marketing ‘unicorn’ fallacy we all fall for

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