This week I’m coming to you with another loop: retention loops. You might be wondering. ‘Why is this girl obsessed with loops?’ Listen, right now I’m on a loop kick for several reasons. I’m seeing too many brands unprofitably run ads. I’m seeing too many brands, with great (innovative!) products spam their email lists with […]

“Nunca se para de conocer a una persona” I used to hear people around me say “You never fully know a person” and it would be usually be in the most cynical context. You find out that the doting, Christian family man cheated on his wife. Or you find out that your friend has been […]

Whew, if I tell you the amount of times I’d stop to read the sign on the side of this building during my long summer walks with my toddler, you’d wonder why a New Yorker like myself is stopping to read signs on buildings in the first place. Let me tell you, contrary to popular […]