I went on to become a Marketing Manager for one more brand before I realized that there was a pattern agencies had with their clients — their high monthly retainers almost never translated to breakeven ROI to our company. Pretty much every single call was a revolving door of excuses:

I remember entering the wild-wild-west of the TikTok Ads world. When I started gathering creative for testing this new channel I thought: “Hmm, this will be a piece of cake. The ads manager is a direct copy and paste of Facebook ads manager so this should work similarly”. I thought what made my facebook ads […]

Read this guide to learn how to create ads that are more likely to be successful before you invest ad spend into them. Consider these 5 things as you create ads for your brand: Look at how this ShopYahaira.com ad employs all of these elements. I found this particular ad on YouTube but the same […]

“Nunca se para de conocer a una persona” I used to hear people around me say “You never fully know a person” and it would be usually be in the most cynical context. You find out that the doting, Christian family man cheated on his wife. Or you find out that your friend has been […]

Whew, if I tell you the amount of times I’d stop to read the sign on the side of this building during my long summer walks with my toddler, you’d wonder why a New Yorker like myself is stopping to read signs on buildings in the first place. Let me tell you, contrary to popular […]