Let me just start by saying, this only applies to brands that have NOT found a footing in the marketplace. By footing I mean, you haven’t really defined your product, your pricing and your customer base. In essence, you haven’t successfully laid the first blocks upon which to scale your business on. This blog post […]

This weekend, while in the Bronx visiting family with my baby boy, I realized that my son would need white noise to help set the ambiance for bed time. A few weeks ago his dad and I both decided that we needed to restructure our son’s sleep schedule. He was sleeping late, at 11PM on […]