By the way, this is a fantastic problem to have, and I’m proud to cause it every single time 😈 In today’s post, I’ll tell you all about how I took $19K and profitably scaled it to $28K in revenue until we sold out of inventory and had to pause the ads. This is a […]

In early-January, I woke up one morning, looked at a client’s ad account and thought, “This account should be doing better.” I went to my desk and looked at campaign metrics the first seven days of the year. We had two amazing static ads delivering okay results but struggling with low spend and higher-than-usual Q1 […]

Overview: In this case study, I’ll tell you about how a client who had been struggling with consistent losses in their advertising campaigns saw a remarkable turnaround, achieving a remarkable Return on Ad Spend (ROAS) lift during the Black Friday season. The journey from a disappointing ROAS of 0.94 to a stunning 6.08 by the […]

Overview: In this case study, I walk you through the performance of Meta Ads I managed for a client in the seafood industry. I felt challenged with this particular client given that I had no previous experience managing ads for brands outside of cosmetics and fashion. However, I stuck to my expertise in the Meta […]

Overview: This case study details the successful Black Friday Cyber Monday (BFCM) strategy I developed for a prominent fashion retailer. This strategy, was implemented in Q4 2022 and capitalized on insights from the previous year’s BFCM performance to achieve great results. Background: To prepare for BFCM 2022, I carefully analyzed the prior year’s performance. Two […]

Overview: In this case study, I share insights from a recent success story involving the revival of Meta advertising for a client. This client is a leading supplier of educational and office supplies. After a two-year hiatus from advertising on Meta, the client made a strategic decision to restart Meta advertising in July, where I […]