Almost no one know this but I came so close to ditching Facebook and Google ads back in 2017. Why? I was measuring the wrong stuff—taking every single number from those platforms as if it were chiseled on stone tablets. Clicks, conversions, cost per acquisition…didn’t matter. I thought what I was seeing was true. But […]

If you’ve ever ran Google ads, you are aware of the newest ad campaign type called Performance Max (PMAX). PMAX initially brought advertisers great results but a few months later, serious limitation started showing. Aside from being an ad campaign type that automatically bids and targets audiences discovered by machine learning, PMAX appear across all […]

Read this guide to learn how to create ads that are more likely to be successful before you invest ad spend into them. Consider these 5 things as you create ads for your brand: Look at how this ShopYahaira.com ad employs all of these elements. I found this particular ad on YouTube but the same […]

This weekend, while in the Bronx visiting family with my baby boy, I realized that my son would need white noise to help set the ambiance for bed time. A few weeks ago his dad and I both decided that we needed to restructure our son’s sleep schedule. He was sleeping late, at 11PM on […]