If you’ve hung around my corner of the internet long enough, you know I typically write blog posts to save you from the same ad disasters I’ve already learned from. I’m talking to all the scrappy business owners and overworked marketers out there who are just trying to get their Facebook ads to actually make […]

I went on to become a Marketing Manager for one more brand before I realized that there was a pattern agencies had with their clients — their high monthly retainers almost never translated to breakeven ROI to our company. Pretty much every single call was a revolving door of excuses:

60% of my job is more than just media buying and account optimizations – about 30-35% of it is creative strategy and consulting. The internet’s been screaming that content is king since 2015 and it still correct. Content is the connector that drive the eyeballs to the website, especially from entertainment-heavy platforms like Facebook, TikTok […]

Almost no one know this but I came so close to ditching Facebook and Google ads back in 2017. Why? I was measuring the wrong stuff—taking every single number from those platforms as if it were chiseled on stone tablets. Clicks, conversions, cost per acquisition…didn’t matter. I thought what I was seeing was true. But […]

The year was 2017 – I was a stressed out, 26-year old who had been getting my behind beaten at my full-time job and the side business I was trying to get off the ground. What I remember most about that time was the frustration I felt everyday. I put all of my energy into […]

In early-January, I woke up one morning, looked at a client’s ad account and thought, “This account should be doing better.” I went to my desk and looked at campaign metrics the first seven days of the year. We had two amazing static ads delivering okay results but struggling with low spend and higher-than-usual Q1 […]