Brands lose a significant amount of revenue by only thinking of the immediate sale. Sure you may have emails generating 30% of total sales, you may even have a 60%+ customer repurchase rate, but if you only think of a rewards program as a sales channel and NOT a growth driver, you’re missing the point. […]

This week I’m coming to you with another loop: retention loops. You might be wondering. ‘Why is this girl obsessed with loops?’ Listen, right now I’m on a loop kick for several reasons. I’m seeing too many brands unprofitably run ads. I’m seeing too many brands, with great (innovative!) products spam their email lists with […]