My latest post was April 22nd. Today’s May 29th, June 3rd. Has it really been a whole month and some change? WTF. To be honest with you, it doesn’t even feel like a month’s time has passed by. But I’ll tell you why I’ve been MIA for a while: I’ve finally achieved something I’ve wanted […]

Brands lose a significant amount of revenue by only thinking of the immediate sale. Sure you may have emails generating 30% of total sales, you may even have a 60%+ customer repurchase rate, but if you only think of a rewards program as a sales channel and NOT a growth driver, you’re missing the point. […]

Hey in-house marketers, I’ve got something to tell you. Lean closer. Lean even closer. The marketing unicorn does not exist. It took me a few weeks of being unemployed, applying to hundreds of jobs online and incessantly updating my resume to reach the realization that most startups and small businesses want marketing unicorns. Then I […]

In the first two years of my marketing career, which by the way started as a founder to a beauty brand, I focused most of my energy into building a brand. I read Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones in late […]

I remember entering the wild-wild-west of the TikTok Ads world. When I started gathering creative for testing this new channel I thought: “Hmm, this will be a piece of cake. The ads manager is a direct copy and paste of Facebook ads manager so this should work similarly”. I thought what made my facebook ads […]

This week I’m coming to you with another loop: retention loops. You might be wondering. ‘Why is this girl obsessed with loops?’ Listen, right now I’m on a loop kick for several reasons. I’m seeing too many brands unprofitably run ads. I’m seeing too many brands, with great (innovative!) products spam their email lists with […]