Overview: In this case study, I walk you through the performance of Meta Ads I managed for a client in the seafood industry. I felt challenged with this particular client given that I had no previous experience managing ads for brands outside of cosmetics and fashion. However, I stuck to my expertise in the Meta […]

Overview: This case study details the successful Black Friday Cyber Monday (BFCM) strategy I developed for a prominent fashion retailer. This strategy, was implemented in Q4 2022 and capitalized on insights from the previous year’s BFCM performance to achieve great results. Background: To prepare for BFCM 2022, I carefully analyzed the prior year’s performance. Two […]

Overview: In this case study, I share insights from a recent success story involving the revival of Meta advertising for a client. This client is a leading supplier of educational and office supplies. After a two-year hiatus from advertising on Meta, the client made a strategic decision to restart Meta advertising in July, where I […]

Give the people something different, damn! Whipping up a marketing campaign – whether it be a brand launch, product launch, sale or market expansion comes down to planning and timing. A master marketer, which i do not purport to be, intrinsically knows what levers to pull at the right time (within the limits of their […]

I consider Beyoncé a master of many things, including marketing. When it comes to Threads, the latest social media app, I know she’d tell you to ditch your analytics. As a performance oriented marketer I obsess over metrics and optimization. But what I’m about to say is going to be a 180 degree reversal from […]