Right now, it’s a highly competitive world for influencers and I understand the pressure they face trying to conquer a two-headed python: content creation and constant algorithmic changes on all social media platforms. The heyday of the influencer era was (in my opinion) circa 2008-2013. Platforms like YouTube were still kinda new and people with […]

In the first two years of my marketing career, which by the way started as a founder to a beauty brand, I focused most of my energy into building a brand. I read Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones in late […]