Lead Performance Marketer & Founder I curate bespoke performance strategies without giving my clients the burden of expensive retainers, pinpointing data-driven nuggets that drive growth in real time.
SARAMANI HOUSE WENT FROM SILENT TO SELLING IN 7 days
STRATEGY overview
2.2x
Return on Ad Spend
(ROAS)
$1.8K
REVENUE IN THE FIRST 7 DAYS
21
PURCHASES IN THE FIRST WEEK
When I launched ads for Saramani House Secret in late August, we weren’t sure how the market would respond. With a small budget and only a week to test, we needed quick signals to prove whether this African artisan brand could scale.
Over the next 30 days, we scaled investment to $2,556 and drove $4,761 in revenue across 50 purchases. ROAS held steady at 1.86x, proving that the account could sustain higher spend while still bringing in new customers profitably.
The first week had to deliver answers fast. Which products would resonate? Which creatives could actually convert strangers into buyers? By moving quickly from testing to scaling, we didn’t just answer those questions—we built the foundation for profitable growth.
“I’m sick and tired of this, to be honest. It’s, like, not moving. Something is not right. I asked myself this question: what am I doing wrong?”
THE CHALLENGE
- AMY tRaore, founder (MAY 2025)
MY STRATEGY
strategy framework
Launched multiple creatives around leather bags and home décor to see where demand showed up first.
Shifted budget into top-performing videos and audiences once early signals proved strong.
Increased spend over 3x in September while keeping performance stable, turning tests into a repeatable growth system.
01
02
03
The framework was simple: start small, test fast, and double down on what works. In week one, the focus was on speed: launch ads, collect data, and validate demand. By week two, I had already shifted budget into the highest-performing creatives. As the weeks rolled on, we scaled spend while tightening targeting and retargeting warm audiences.
This phased approach meant that every dollar spent in September built on the one before. By the end of the month, Saramani House Secret had moved from a testing phase into a profitable growth track, with proven creative winners and a stable system to scale further in Q4.
THE EXECUTION
Execution was about moving quickly without breaking efficiency.
I didn’t waste time on endless testing or slow pivots. When the leather bag and home décor videos proved they could convert, I scaled budgets behind them immediately. Each week built momentum, and even as spend grew 3.5x, performance stayed stable.
What started as a small test in late August turned into 50 purchases and nearly $5K in revenue within 30 days. The brand went from “let’s see if ads even work” to “we’re ready to keep growing.”
"Working with Elsa has been an excellent experience. She is professional, caring, and always puts the success of my brand first."
THE Results
- AMY tRaore, founder (SEPT 2025)
Even when we tripled ad spend in September, returns stayed strong and consistent, showing that customers were ready to buy. The big lesson is that you do not need a massive budget to win. What you need is a clear plan to test quickly, follow the data, and scale with purpose. That is how struggling brands can turn uncertainty into growth.
ROAS in September 2025
revenue from $2.5K ad spend in 30 days
AVERAGE ORDER VALUE (AOV)
2x
$4.7K
$111
KEY INSIGHTS & LEARNINGS
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