lay out your website like this for immediate sales (video)

Subscriber Content

Part I: Exploring Landing Pages and Conversion Rate Optimization

Hey guys, in this video message, I want to discuss the importance of landing pages and conversion rate optimization (CRO) in the context of running ads. I’ll explain how a low conversion rate can negatively impact your ad performance and how it affects the Facebook algorithm. I’ll also share insights from my experience working with a seafood brand and the challenges they face in converting customers. Throughout the video, I’ll provide tips on creating effective landing pages and addressing objections.

00:00 Introduction
01:22 Importance of Creative and Landing Pages
01:58 Challenges of Food and Beverage Brands
02:26 The Need for Effective Messaging
03:03 Key Elements of a Good Landing Page
04:37 Brand Relevance and Addressing Objections

Part II: How to Convince Customers with Value and Options

In this Loom video, I discuss the importance of justifying the price and creating a message of value when trying to convince customers to make a purchase. I highlight the key value proposition of a client’s proprietary state-of-the-art technology system that keeps frozen food fresh. I then explain how to frame options based on customer preferences and offer incentives to encourage purchases. Additionally, I cover the significance of guarantees, features, and social proof in building trust with customers.

00:00 Introduction
01:34 Creating Options
02:49 Including Offers
03:42 Guarantees and Features
04:43 Social Proof
04:59 Conclusion

Part III: Conclusion

I’ve been feeling like poo lately. I think it’s because I’m not drinking enough water, not sleeping enough or the heat’s been wearing me down. But today it’s different because for some reason I got a burst of energy to get on my computer and prepare this post.

Today’s post is very different from the others – aside from being written on a Wednesday night (I typically write on Saturday afternoons to post on Sunday morning) and very unplanned, the information is communicated through video.

This week, paying subscribers will get to see how I create landing pages that convert. It takes more than performance creative to succeed in platforms like Meta and TikTok. You need to adopt a mindset of experimentation, design and conversion rate optimization to build a traffic system that makes every dollar spent a worthy investment.

Subscriber Content

Pay to get my expert breakdown on LPs that convert